Qualitative studies provide valuable insights into people’s experiences of outbreaks, and the ways they are described in news and social media. This Qualitative Umbrella Protocol provides a standardised template for designing and carrying out studies involving focus group discussion, semi-structured interviews, participatory photography, and analyses of news and social media during an outbreak, including considerations specific to pregnant women and children. The protocol is accompanied by several standard operating procedures (SOPs) providing further guidance on specific aspects of the research.
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